Use this calculator to estimate the value of improving the customer experience on your website.

Even a slight improvement in the customer experience can raise the conversion rate (the total number of transactions divided by the total number of visits during a given period). The calculator shows the rise in revenue from a conversion rate increase of one basis point (or one tenth of a percent).

This rise in revenue is a conservative estimate. Radically improving the customer experience on your site could easily raise the conversion rate by several basis points, thereby doubling or tripling the value you see at bottom.

To see how to improve the customer experience and raise your conversion rate, read Creative Good's free resources and publications.